Technical SEO
Crawlability, page speed, structured data, canonical handling and index management.
Service / 06
Digital Marketing & SEO
Search and campaign work run by the same team that builds the site. Technical SEO, content architecture and paid campaigns, measured against enquiries and pipeline rather than impressions.
Marketing that starts with the build
Most SEO problems are engineering problems: pages that render too slowly, URL structures that fragment authority, content that has no internal linking, or JavaScript that hides the copy from crawlers. Handing those to a marketing agency with no access to the codebase produces recommendations, not results.
Because we build the site as well, the fixes land. And because campaign tracking is wired in at build time rather than retrofitted, the reporting reflects what actually generated an enquiry.
Working with X3von
- Senior engineers from scope through to delivery
- A working environment at the end of every cycle
- Code and infrastructure owned by you
- Support across time zones
Capabilities
What we build
Content architecture
Topic structure, internal linking and page templates designed to accumulate authority.
Search campaigns
Paid search set up around commercial intent, with negative keywords and landing pages that match the ad.
Social & display
Audience-led campaigns with creative sized and tested per placement.
Conversion optimisation
Funnel analysis, form and landing page testing, and friction removal.
Analytics & reporting
Event tracking, attribution setup and reporting tied to enquiries rather than impressions.
Approach
How we deliver it
Audit
Technical crawl, content gap analysis and a baseline of current search and campaign performance.
Fix the foundation
Speed, markup, structure and internal linking corrected in the codebase before spend increases.
Build demand
Content and campaigns aimed at the queries your buyers actually use, mapped to intent.
Measure & compound
Monthly reporting against enquiries, with the next cycle prioritised from what moved.
Technology
What we work with
Search
- Technical SEO audits
- Structured data
- Search Console
- Sitemap & index control
Campaigns
- Google Ads
- Meta Ads
- LinkedIn Ads
- Landing page systems
Analytics
- GA4
- Event tracking
- Conversion attribution
- Dashboards
Content
- Topic clusters
- Internal linking
- Editorial calendar
Questions
Digital marketing and SEO: common questions
Technical SEO is the part of search optimisation that lives in the website itself: crawlability, page speed, structured data, internal linking, canonical URLs and indexing. It makes sure search engines and AI answer engines can find, understand and trust your pages.
Against pipeline: qualified enquiries, conversion rates and revenue, tracked through analytics and CRM integration, rather than impressions or follower counts.
Yes. Alongside classic SEO we structure content as clear answers, add schema markup and keep business information consistent everywhere, so AI overviews and assistants can describe and cite you accurately.
Start a project
Tell us what you are building.
Share the brief and an engineering advisor will reply within one business day with a first view on scope, architecture and timeline.